Business case Essay Example | Topics and Well Written Essays - 1250 words - 1

Business case - Essay Example Meanwhile research has shown that 70% of Americans rely on the internet for information (people-press.org, 2008). Having said that, it follows that any business that wishes to succeed and grow must employ and use the internet. Again, market issues can also be noticed in the distribution and source of stock. There is neither provision for stocks to be transported and delivered to buyers; nor expert advice on plant placing, nurturing, watering and manure. Also while the interest of Alice is on environmental issues are commendable, but environmental issues are basically social responsibility, and if a company can’t be responsible to its staff, it can not afford responsibility to the greater environment. Having customers aged 55 and over is not a good thing. This simply means that when this group retires off, no younger generation is available to replace them (Manhaimer, 2010). Alice should develop a good relationship with youths by developing marketing promotions and adverts specially targeted at this market niche. Apart from replacing the aging population, youths also influence the buying decisions of their families. Also the low stock turnover indicates poor management and marketing functions (Chukwudire, 2010). Greater attention should be paid to improve the situation. The human resources issues are highly interconnected with one leading to the other, a chain effect. First workers are not properly selected; the interview process is completely ignored, posing several problems for the organization (Chua, 2010). Employees are hired without being sure they can do the job, want to do it, and can actually fit in. These lapses create motivational problems which would have been avoided if proper interviews were properly carried out. The leadership style is identified as Patriarchal, which comes with domination, authoritarianism, and absolute power (Kanyaro, 2006). In this kind of relationship, the final answer is vested in one person who is